Win back the good customers who went quiet.
You already know who they are: no visits in thirty days, and more than 500 euros spent before that. Both of those are numbers you already send us. Write them down as one rule, put a comeback offer behind it, and the reward pays itself when they return.
Customers do not announce that they are leaving.
Nobody cancels. A good customer buys a little less, then a lot less, then stops, and by the time anybody notices they have been gone for months.
The people who go quiet are often the ones you paid most to acquire: {revenue at risk}.
- Going quiet is the absence of activity, not a flag anybody sets
- An offer with no end date is just a permanent discount
Gone, and still worth winning back.
Reading the chart: this customer visited every week for eight weeks, then stopped completely for a month. Nothing was cancelled and no flag was set anywhere. The only signal is the gap itself, which is why going quiet has to be written as a rule over history rather than looked up as a field.
One rule for who is quiet, one mission, one reward.
Write down what quiet means to you
Count of session_start equal to 0 over
a rolling 30 days, and Sum of order_total above
500.
Your email wakes the mission up
A quiet customer sends nothing. So when your CRM sends, your backend posts one
event on comeback_offer_sent. Then read their missions, and who gets in
locks in.
Make them stay once they are back
Add a streak with milestones on day 3 and day 7. A missed day restarts it at 1.
{ "externalPlayerId": "p_88214", "metricKey": "order_total", "value": 40, "currencyCode": "EUR", "occurredAtUtc": "2026-02-02T21:14:09Z", "idempotencyKey": "ord_9f31c2" }
Tell us what counts as gone quiet.
Tell us the number, the time window and the cut-off, such as no visits in thirty days. We will build the rule on the call and show you who it catches.