Overview Architecture Flexible data model Real-time engine Security & data control
All features Missions Recurring missions Streaks Collections Rules engine Points & loyalty Rewards & catalog Marketplace Segmentation
All solutions Customer activation Customer retention Customer reactivation Loyalty programs VIP engagement Personalized campaigns
All industries iGaming E-commerce Crypto Games Fintech Food Delivery Fitness Streaming Travel Mobility EdTech Telecom
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Industries

One engine, set to the rhythm your customers actually keep.

A gym member shows up four times a week. A traveller books once a year. The same daily mission fits one and is wrong 360 days out of 365 for the other. The mechanics are the same everywhere; only how often they come round changes.

How the engine works
Why industries differ

Same mechanics everywhere. Only the timing changes.

cadence by vertical
The same fourteen days in six different businesses. Six rows, one per industry, each showing the same fourteen days. iGaming has activity on every day. Food delivery is low on weekdays and tall at weekends. Crypto has two short bursts with nothing in between. Fitness has most days plus a Saturday class. Travel has a single tall day and nothing else. Streaming has two days a week. The same mechanics fit all six; only how often they come round changes. how busy that day is M T W T F S S M T W T F S S iGaming a bit, every day Food delivery weekday dip, weekend peak Crypto bursts, then nothing Fitness most days, class Saturday Travel one booking, then quiet Streaming two episodes a week Same fourteen days. Six completely different rhythms.

Reading the chart: every row covers the same fourteen days, and each block's height is how busy that day was. iGaming has something every day. Food delivery spikes at weekends. Crypto comes in bursts. Travel has one tall day and thirteen empty. The mechanics behind all six are identical; only how often they come round changes.

Where to start

Each industry has its own page and its own mechanic.

iGaming

Short sessions at any hour. Daily missions plus a streak.

Daily cycle Multiple sub-verticals

E-commerce

Orders arrive in bursts. Activation first, then a spend tier.

Order to order Trailing spend

Crypto

Activity comes in bursts. Onboarding tracks and staking runs.

Burst activity KYC journeys

Games

Daily loops with cliffs at day one, seven and thirty.

Daily loop Meta-layer

Fintech

Paydays set the cycle, not the calendar week.

Monthly cycle No balances

Food Delivery

A weekly rhythm with evening and weekend peaks.

Weekly cycle Off-peak

Fitness

The product is the streak. Rest days are declared, not punished.

Streaks Declared rest

Streaming

Binge peaks, then long gaps between releases.

Release gaps Completion

Travel

Research, book, travel, then months of quiet.

Long cycles Status decay

Mobility

A predictable commute, plus leisure trips around it.

Commute spine Demand shaping

EdTech

Daily practice, broken by terms and exams.

Daily practice Mastery gates

Telecom

A monthly bill, long tenure, churn at contract end.

Billing cycle Tenure
Side by side

Every industry, with what to track, what to build and over what period.

Every number named below is only an example of what a business like yours might track. You name your own, in your own words.

Industry Metrics First mechanic Window
iGaming stake amount · rounds played Daily missions, with a streak underneath. The calendar day, in the customer's zone.
E-commerce order total · basket items Activation to a second order, then a tier. The gap between orders, counted in days.
Crypto trade volume · KYC tier Onboarding missions, then a staking run. A rolling window of 7 or 30 days.
Games levels cleared · money spent A session streak and an ordered collection of missions. The calendar day, inside the season.
Fintech card payment · savings transfer A product-adoption track and a savings run. The billing month, anchored on payday.
Food Delivery order total · off-peak A cuisine collection plus off-peak missions. The calendar week, weekend banded apart.
Fitness class attended · personal best An endless streak, with rest declared. The calendar day, in the member's zone.
Streaming episodes finished · series id A completion collection and a win-back mission. The release cycle, rarely a week.
Travel booking value · destination code A destination collection and a nights tier. The trip, then a year for status.
Mobility distance km · time band A commute streak and off-peak missions. The calendar day, banded by hour.
EdTech lesson finished · quiz score A practice streak, mastery gated on score. The calendar day, inside the term.
Telecom bill paid · tenure band An on-time payment run and a tenure tier. The billing month and the anniversary.

Tell us your industry.

Tell us how often your customers come back and what they do when they arrive. We will build a mission around that in a test account and complete it while you watch.

Contact sales