Write the rule once, name it, and point every campaign at it.
A segment is a rule with a name, such as customers in Germany on the new tier, built once on its own screen. Reference it by name from a mission, a streak or a marketplace item's eligibility, and change it in one place when the bar moves. A one-off rule on a single campaign still works, for anything used once.
A segment has a name, a key, and one rule. Build it once.
Create a segment on its own screen in the dashboard: a name, a short key, and the same rule builder you use everywhere else. Then point a mission, streak or marketplace item's eligibility at it by key, instead of writing the rule again on each one.
Change the segment and every campaign referencing it updates the moment you save. A segment can also nest one other segment inside it, one level deep, so "VIP" can mean "Gold tier" plus a separately-maintained "Big spender" segment, without copying that rule in.
- Named once, reused by as many campaigns as need that audience
- Checked against each customer's own numbers, never a stale list
- Change the segment, and every reference updates immediately
- Still write a rule directly on one campaign, if nothing else will ever reuse it
- You choose what everyone else sees: the campaign locked, or nothing at all
Two rules written inline, and one named once and reused twice.
Each keeps answering correctly as customers change, so somebody who signs up tomorrow falls into the first group on their own, with nothing to rebuild.
Signed up, never bought
They have an account, but have never bought a single thing.
High spenders, last 30 days
Over €500 in the last thirty days. The group changes on its own as people spend.
"VIP", named once
Gold tier, and over €500 spent this year. Built once, on its own screen.
Dropping a tier halfway through does not cancel a mission they started.
Whether a customer qualifies is worked out once, when they first come into range, and then held for that mission or streak. Somebody who was on the gold tier when they started a mission keeps it if they slip to silver tomorrow, so nobody loses progress they already earned.
Tell us the customers you cannot reach cleanly today.
Describe the group you have never been able to target properly. We will build the rule in a test account during the call and show you who it picks out.