Start with the number you are trying to move.
Pick the number you are actually measured on, such as how many people who sign up go on to buy. Each page below says what customers would have to do differently, and which mechanic gets them doing it.
Pick the number first, then the mechanic that moves it.
Most gamification projects start with a feature somebody liked the look of. Six months later nobody can say what it earned, because there was never a number it was supposed to move.
Name the outcome and the window it is measured over. Name the behaviour that moves it: a first purchase, a second visit inside seven days. Then choose the mechanic that rewards exactly that.
- Every solution here is configuration, not a delivery project
- They all run on the same few numbers your backend already sends
- No database access, and no nightly recalculation
- Rehearse in a test environment, then publish the same campaigns to live
Each page names the number it moves and the mechanic that moves it.
Pick the one your team is judged on. Each page walks through the whole setup, with the rule and the reward filled in.
Customer activation
Moves: signups that reach a first purchase
Most of the funnel is lost between signup and first purchase. A sequential mission gives new customers three steps and pays on the last one.
Customer retention
Moves: how many of yesterday's customers come back
A habit is a run of days. An endless streak with milestones you choose, plus a daily recurring mission.
Customer reactivation
Moves: quiet customers that come back
Quiet is a rule, not a list you export: visits at zero over a rolling
30 days.
Loyalty programs
Moves: how much of your base is in the economy
A branded balance on a full history of every point in and out, earned from every mechanic and spent in a shop you price yourself.
VIP engagement
Moves: tenure among the customers you can least afford to lose
The same mechanics, but private. A rule for who gets in makes a track only qualifying accounts can reach.
Personalized campaigns
Moves: how much of the programme is targeted
Every mission, streak and marketplace item carries its own condition tree. “This offer, these customers, this week” is one object with one owner.
Tell us the number you are being asked about.
Tell us the number you are being asked to improve. We will show you the mechanic that moves it, running in a test account on the call.